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ExcelinEd Chairman Jeb Bush Welcomes Dee Bagwell Haslam to Board of Directors

Tallahassee, Fla. – Governor Jeb Bush, founder and chairman of the Foundation for Excellence in Education (ExcelinEd), announced the addition of Dee Bagwell Haslam, owner of the Cleveland Browns of the National Football League and one of Ohio and Tennessee’s most engaged and charitable leaders in education reform, to the organization’s board of directors.

“Dee Haslam has long been a champion for children and will bring her ‘all in’ approach to our work to benefit states, schools and students across the country. I am excited about the depth of experience Dee brings to our distinguished board, and I look forward to her involvement as we advance student-centered reform to transform education for the 21st century.”

ExcelinEd Chairman and 43rd Governor of Florida


Mrs. Haslam’s leadership and commitment to children and families are exemplified in the Cleveland Browns Foundation’s “Give Back” initiative centered on education, youth football and community enrichment. The program is dedicated to ensuring youth in northeast Ohio receive the development and education they need for independence and success.


“It is an honor to be asked by Governor Bush to join the board of directors for ExcelinEd. I have tremendous respect for the leaders of this initiative and share their vision and steadfast commitment to ensuring that all youth have access to a quality education. Student advocacy has always been an integral component of my efforts in education and I look forward to serving ExcelinEd, our nation’s youth, and achieving our aspirations.”

ExcelinEd Board Member and Cleveland Browns Owner


Mrs. Haslam is also actively involved in creating impactful, solution-based programs that promote classroom attendance, school choice and volunteerism in Cleveland and in her hometown area of Knoxville, Tennessee. The Haslams have provided transformative support to Breakthrough Charter Schools and School Choice in these communities.

With a business career in television production, Mrs. Haslam is currently CEO of RIVR Media, which produced the well-known “Trading Spaces,” Emmy nominated “Whale Wars” and 17 seasons of “Renovation Realities.” In addition, Mrs. Haslam started Nest Features, which produces films centered on Southern culture, and she is part of the family ownership group of Pilot Flying J, a diesel fuel distributor that is ranked among America’s largest private companies.

Community involvement is a priority in Mrs. Haslam’s life. In Cleveland, this includes serving on the Board of Directors of the University Hospitals System, United Way of Greater Cleveland, and the Rock and Roll Hall of Fame. In Tennessee, Mrs. Haslam serves in leadership roles on the State Collaborative of Reforming Education (SCORE), Emerald Youth Foundation, University of Tennessee Haslam College of Business Advisory Board, University of Tennessee Foundation, United Way of Knoxville and Lakeshore Park. She and her husband, Jimmy Haslam, have three children and five grandchildren.