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2017 National Summit to Feature Session on Messaging and Communicating Education Reform



The Foundation for Excellence in Education (ExcelinEd) today announced that the 2017 National Summit on Education Reform will showcase a conversation on communicating education reform at the annual event in Nashville, Tennessee. On December 1, this strategy session—featuring some of the nation’s leading experts—will address how today’s education leaders can reach today’s audiences with the most effective messages:

What’s in a Name? Tap the Power of Messages That Work
Competency-based education vs. personalized learning. School choice vs. educational opportunity. Word choice is crucial—not only to communicate effectively, but also because each term has its own set of connotations, both positive and negative. Recent research is identifying the messages and wording that resonate most with today’s audiences of student-centered reform. But more than choosing the right words, it’s also important to match them to the right audience and have credible storytellers to make the message go even further. Join this session to learn the latest results of message-testing research and how you can to tap the power of messages that work to advance education reform in your state.

ExcelinEd’s National Summit on Education Reform, now in its 10th year, will convene leaders from across the nation and around the world to share strategies to improve the quality of education for each and every child at the Omni Nashville Hotel from November 29 – December 1.

Governor Jeb Bush will open the National Summit’s content-rich agenda with a keynote address on Thursday, November 30. The National Summit will focus on reform topics of educational opportunity, innovation and accountability in general sessions with nationally renowned speakers, targeted strategy sessions and hands-on workshops featuring policy experts, legislators and educators sharing proven and next generation policy solutions for improving learning for all students.

Each year, the National Summit on Education Reform serves as a strategic convening for leaders who want a timely, comprehensive overview of all elements of transformative education policy. The unique gathering equips them with the knowledge, know-how and a network of experts to champion students in every classroom across America. Last year’s National Summit convened 1,045 education leaders from 47 states, with 94 percent of attendees praising the event as “outstanding” or “above average.”


Visit the National Summit website for speaker information, details on this year’s event and to register. Follow @ExcelinEd on Twitter for the latest news and updates, and use #EIE17 to join the National Summit conversation.